Naming the baby

After 9 months gestation it is time to name the baby.

The company is called Cambridge Intelligence.  Choosing names is often difficult but this was straightforward.  We’re in Cambridge and the product line adds a layer of intelligence to your data. Plus we’re from an intelligence community background.

We know we’re setting ourselves up for a fall.  When we do something dumb, as we inevitably will at some point, people will laugh and say ‘not so intelligent now, are you?’  But hey, one has to start somewhere!

So what is the product and the opportunity?

Lots of visualisation systems are kind of old-fashioned. Remember the days when you had to get a CD in the mail before installing new software?  Now you get a download link instead, but there are still a lot of problems with any approach that needs an install.  Desktop software creates problems for enterprises.  Desktop software has a massive total cost of ownership.  It is far cheaper and easier to deploy an web application from a server and make it available to hundreds of people directly.

Most apps in enterprises are already deployed wholly in the browser.  But visualisation systems remain stubbornly desktop based. Vendors often claim that access to the local machine is necessary for performance reasons.

With the power of current browsers, that position is no longer sustainable.

Our first product is called KeyLines.

KeyLines is a commercial strength software development kit for visualising network data in your browser. It is designed to fit into your Service Oriented Architecture (SOA).

Lots of developers are either just starting out in JavaScript, or don’t want to make the transition from strongly typed languages like Java & .NET, where they are comfortable with their choices and have great tool support.  And many more developers don’t have experience of developing graphical applications.

These developers can pick up KeyLines, and with a minimal amount of JavaScript they can have a graphical component embedded in their web application.  KeyLines handles all the rendering code & event handling.  The developer decides what data should be shown and how.

KeyLines works everywhere in the enterprise – even on old machines running IE – as well as the CEO’s beloved iPad ;-)

Developers can keep their server-stack the same: KeyLines is agnostic about where the data comes from.

Development managers and system integrators will be happy too: their development costs can keep low.  The last thing they need is an over-confident developer who spends a year developing something that it would be easier to just buy in.  And the visualization part will be supported on proper commercial terms, long after the development team has moved on to other things.

KeyLines can be used anywhere where understanding networks is important.  I.e., anywhere one can get business value from looking and analysing them.

So. That is the theory. Time will tell if we are right..

Contact us if you want to learn more!


0 Responses to “Naming the baby”

  • No Comments

Leave a Reply